top of page
How I see it:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
My Experience:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
(Click to go back)
(Click to go back)
(Click to go back)
Project Description:
Developed a special Filipino Heritage Night featuring Manny Pacquiao and the Black Eyed Peas. Knowing Floyd Mayweather often sat courtside, I prepared a "what if" scenario to allow the two to interact.
My Role:
Project managed Filipino Heritage Night, secured Manny Pacquiao and the Black Eyed Peas and orchestrated a global viral moment that put the Clippers at the center of it.
The Outcome:
Sprung into action upon seeing Mayweather sitting courtside and orchestrated an in-game interaction that generated millions of impressions on the biggest sporting media outlets around the world.
Drove 1 million views to and 20,000 shares from the LA Clippers social media channels garnering exposure for the organization.
Post on Clippers Facebook page received more than 20,000 shares and nearly 1 million views
Clippers broadcast feed of the moment
Manny Pacquiao's Instagram post promoting his appearance at our Filipino Heritage Night was received over 289,000 times
Press Coverage:
(Click to Read)
TMZ Article on the encounter
CNN Phillippines article
(Click to Read)
Fox Sports, ESPN & many different YouTube channels picked-up the story
UK Publication, The Mirror
ABS -CBN, the largest Filipino news network around the globe
The Sports Daily
USA Today's, For The Win
LA Times Article
Chinese outlet, South China Morning Post
Other Images From the Evening:
Taboo of Black Eyed Peas kicks of the halftime performance
Apl.de.ap & Jessica Reynoso of Black Eyed Peas perform
Creative promoting Filipino Heritage Night
Promotional flyer showcasing the incorporation of 19 Filipino influencers at the game
Apl Bobblehead Giveaway
Live in-game welcome to Manny Pacquiao
Group shot with Apl, Manny & Jessica Reynoso
Escorting Manny through the Staples Center
bottom of page