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How I see it:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
My Experience:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
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Project Description:
In honor of the 25th anniversary of the iconic basketball video game we partnered with EA Sports and the voice of NBA Jam, Tim Kitzrow to host a special "NBA Jam Day" turning the Clippers game into a giant game of NBA Jam. The evening included:
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*Commemorative Clippers NBA Jam Shirt
*In-arena intro's & NBA Jam open video
*Highlights called by "The Voice" of NBA Jam
*In-arena NBA Jam music
*Special dunk-team halftime performance
*NBA Jam 2-player arcade lucky fan giveaway
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KABOOM!
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My Role:
Developed the concept and served as project manager working closely with EA Sports, Tim Kitzrow, group sales, social and entertainment to bring it to life.
The Outcome:
The event generated large press exposure including mention in an ESPN story and even received a call out on ESPN's SportsNation TV show. THE NAIL IN THE COFFIN!
NBA Jam Day promo video with "the Voice", Tim Kitzrow
NBA Jam Day flyer & commemorative t-shirt
(Click to listen)
Press Coverage:
Sports Marketing Podcast praising the promotion & game experience
ESPN Article
(Click to read)
More Promotional Video Highlights:
Blake Griffin NBA Jam Day Promo Video
Lou Williams NBA Jam Day Promo Video
Even More NBA Jam:
Fox Sports interview with the Voice of NBA Jam, Tim Kitzrow during pre-game segment a week before NBA Jam game to help promote the day.
Social Media post advertising arcade game giveaway
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