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How I see it:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
My Experience:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
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Project Description:
In order to prove out the concept of an elevated heritage night, I looked to up-level Filipino Heritage Night by securing Manny Pacquiao and the Black Eyed Peas.
My Role:
Project managed Filipino Heritage Night, secured Manny Pacquiao and the Black Eyed Peas and orchestrated a global viral moment with Floyd Mayweather that put the Clippers at the center of it.
The Outcome:
Elevated Filipino Heritage Night more than doubled ticket sales for the evening, enhanced the fan experience with filipino influencers, Manny Pacquiao and Black Eyed Peas on-site and led to a viral moment that drove to 1 million views and 20,000 shares from the LA Clippers social media channels garnering global exposure for the organization.
Post on Clippers Facebook page received more than 20,000 shares and nearly 1 million views
Manny Pacquiao's Instagram post promoting his appearance at our Filipino Heritage Night was received over 289,000 times
Clippers broadcast feed of the moment
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Press Coverage:
TMZ Article on the encounter
CNN Phillippines article
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Fox Sports, ESPN & many different YouTube channels picked-up the story
UK Publication, The Mirror
ABS -CBN, the largest Filipino news network around the globe
The Sports Daily
USA Today's, For The Win
LA Times Article
Chinese outlet, South China Morning Post
Other Images From the Evening:
Taboo of Black Eyed Peas kicks of the halftime performance
Apl.de.ap & Jessica Reynoso of Black Eyed Peas perform
Creative promoting Filipino Heritage Night
Promotional flyer showcasing the incorporation of 19 Filipino influencers at the game
Apl Bobblehead Giveaway
Live in-game welcome to Manny Pacquiao
Group shot with Apl, Manny & Jessica Reynoso
Escorting Manny through the Staples Center
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