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How I see it:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
My Experience:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
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Project Description:
Designed to bring the "It Takes Everything" campaign to life throughout the playoffs in an innovative and eye-catching way, we used hidden black light text on t-shirts to creative a stunning arena affect. Hiding all the "things it takes" in black light text beneath the slogan allowed us to visually communicate our core team message.
My Role:
I developed concept and led project development regarding creation of t-shirts.
The Outcome:
In conjunction with the LED Wristbands, this helped create a powerful visual effect in-arena, provided a surprise and delight moment for our fans and a more clearly communicated the brand message.
Pre-game arena with all t-shirts laid out & black lights activated
Shirt when seen in normal light
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Shirt when seen under black light
The moment it all came together during live introductions
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