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How I see it:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
My Experience:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
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Project Description:
Homeless street performer and ex-Marine, Donald Gould, captured America's heart when a viral video of him playing outside a cafe went viral, receiving over 20 million views on YouTube.
My Role:
After seeing a story on him on Inside Edition and then watching the video myself I contacted Inside Edition and six months later he was performing on Monday Night Football at Levi's Stadium as the 49ers took on the Vikings.
Inside Edition's recap of Donald Gould's anthem performance on Monday Night Football, which aired nationally on CBS.
The Outcome:
Donald's performance was met with an overwhelming amount of media coverage and amazingly positive feedback from the 49ers community and across the country.
Beyond the audience at Monday Night Football, the performance drove nearly 5 million media impressions and a publicity value of $130,000.
This original video of homeless street peformer, Donald Gould, playing piano went viral reciving over 20 million views on YouTube
Follow-up video the next morning in which Donald tells his story and reveals his military background
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