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How I see it:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
My Experience:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
(Click to go back)
(Click to go back)
(Click to go back)
Project Description:
Giants ownership requested an 8th inning sing-along "fan tradition" along the lines of Boston's "Sweet Caroline."
I was tasked with testing songs & building a fan tradition that would stick.
My Role:
Interview with former Journey lead singer, Steve Perry, detailing the sing-along moment and my involvement in orchestrating it.
Developed a three-year long relationship with Mr. Perry and worked strategically with him to introduce "Don't Stop Beleiving" and "Lights" as Giants anthems in a way that felt wholly organic.
The Outcome:
Steve Perry's in-park sing-a-long during the second to last regular season game and in game two of the World Series have been called two of the most memorable moments in AT&T Park history.
The sing-alongs led to national acclaim, dramatically enhanced the overall in-park fan experience and an 8th inning sing-along fan tradition was born.
Steve Perry "Lights" Sing-along, 2010
Steve Perry "Don't Stop Believing" Sing-along, 2010
(Click to read article)
Picture of our team & Steve Perry
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