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How I see it:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
My Experience:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
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Project Description:
Hired to bring the 49ers entertainment in-house and define the game day fan experience at Levi's Stadium from scratch.
My Role:
Developed integrated partnerships, built co-branded promotional relationships, created cost-efficient programs and found long-term savings that saved the 49ers money.
The Outcome:
From talent and performance fee's to operating expenses, game day enhancements and labor, these efforts provided a $1 million cost savings/value add to the company.
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