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How I see it:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
My Experience:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
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Project Description:
The Orange & Black Attack is a 15-person team of Giants brand ambassadors hired to further create inroads into untapped segments of targeted demographics for special event nights, execute sponsorship fulfillments and enhance the fan experience at AT&T. Park.
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The 49ers DJ team are world renowned DJ's that we brought in and branded as part of our plan to elevate the game experience.
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SF Giants Orange & Black Attack hand out free eye black to kids at every game and wear number 0 in honor of 80's gamer Jeffrey Leonard
My Role:
Developed and built out both concepts from proposal to budget, duties, structure and team branding.
The Outcome:
Both teams have become staples in the fan experience.
The Amp Squad is made up of the best born & bred DJ's in the Bay. Although they're spinning anywhere from Vegas to New York to Taipei on Friday and Saturday, they always make it home to the Bay to spin for the die-hards at Levi's Stadium come Sunday.
Amp Squad profile DJ Cards
Amp Squad profile DJ Cards
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