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How I see it:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
My Experience:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
(Click to go back)
(Click to go back)
Project Description:
I saw a USA Today article about a homeless man having hot coffee poured over his head by a local offering him $5 to do so. I noticed the homeless man in the photo was wearing a very beat up 49ers parka and decided there had to be something we could do.
My Contribution:
I ciruclated an e-mail to our public relations and marketing teams asking if we could send a care package including a new jacket and some warm weather items to keep him cold on those philadelphia nights. I contacted a homeless outreach group in his area who delivered the goods for us. The goal was simply to give some warmth back to a man who was living in a very cold world, regardless if he was actually a fan or not and without asking anything in return.
The Outcome:
Not only did we achieve our goal in keeping him warm but we made his week (turns out he was a die-hard 49ers fans) and the story continued to grow as we once again received an overwhelming outpouring of media attention and support.
Video detailing the story of Ron Leggett
Mashable article on Mr Leggett
Figures on the national publicity we recived and its percieved value
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