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How I see it:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
My Experience:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
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Project Description:
Large scale flash mob to kick-off 2010 Giants season and activate around "It's Magic Inside" ad campaign. Over 150 fans met in Union Square to sing "Bye Bye Baby" and form interlocking SF.
My Role:
Back when Flash Mobs were all the rage, I worked with a team to develop a special "It's Magic Inside" Flash mob from conceptualization to season ticket holder outreach, choreography execution and event capture of created SF Image.
The Outcome:
Created buzz for upcoming 2010 Giants season and provided fans an interactive way to join in and rally behind their team.​
Aerial view of interlocking SF logo from nearby hotel roof
150 season ticket holders organize to create interlocking SF
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