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How I see it:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
My Experience:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
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Project Description:
Large scale flash mob to kick-off 2010 Giants season and activate around "It's Magic Inside" ad campaign. Over 150 fans met in Union Square to sing "Bye Bye Baby" and form interlocking SF.
My Role:
Back when Flash Mobs were all the rage, I worked with a team to develop a special "It's Magic Inside" Flash mob from conceptualization to season ticket holder outreach, choreography execution and event capture of created SF Image.
The Outcome:
Created buzz for upcoming 2010 Giants season and provided fans an interactive way to join in and rally behind their team.
Aerial view of interlocking SF logo from nearby hotel roof
150 season ticket holders organize to create interlocking SF
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