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How I see it:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
My Experience:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
(Click to go back)
(Click to go back)
(Click to go back)
Project Description:
Developed a partnership with WWE and hosted a "WWE Night" at the Clippers where the entire game was themed WWE, fans received a special WWE shirt and many famous WWE wrestlers were on hand.
My Role:
Developed concept, worked with WWE and their Superstars to secure brand partnership, developed giveaway items, promotional messaging and led day-of themed execution of the game.
The Outcome:
Sold out the game and generated significant buzz throughout both the sports and wrestling world.
Promotional message about WWE Night from WWE's Mike "The Miz" that drove 22,000 views
Promotional message from Rusev and Lana that drove 17,000 views
Promotional graphic and co-branded t-shirt all fans who purchased tickets received
(Click to visit FoxSports.com and watch their WWE Recap
Fox Sports WWE Night recap
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