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How I see it:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
My Experience:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
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Project Description:
Monthly seasonal community engagement events.
My Role:
Served as project manager in charge of securing and building out Hoop Day van and oversaw event staff.
The Outcome:
Drove thousands of on-site impressions monthly at various high-traffic community locations.
Hoop Day recap video
Hoop Day build-out
Live activation
Write-up on digital activation
Digital Hoop Day activation
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