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How I see it:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
My Experience:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
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Project Description:
Innovative concept to hold a LA-based musician's record release party at our Opening Night game vs. the Lakers.
Strategically it allowed us to make in-roads within culture in LA, drive additional fan awareness and media buzz around opening night, drive ticket sales and enhance the fan experience. Not to mention it was a cultural coup to hear one of LA's top artists play his new song "Hottest in the city" about the Clippers at a game vs. the Lakers.
My Role:
Developed the concept, worked in partnership with record labels to identify an LA based artist that matched our brand and project managed the entire collaboration through to execution.
One of the articles that came out about Ty's performance highlighting how the Clippers organization was "making moves" to become LA's team.
The Outcome:
Collaboration received strong buzz ahead of the game, drove ticket sales, further helped us define our brand and enhanced the on-site fan experience.
One piece of the merchandise collaboration
Image of Ty's performance
Ty's quote about the partnership
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