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How I see it:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
My Experience:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
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Project Description:
Attempting to get more efficient with our marketing, we reimagined our digital ads updating to a mobile first strategy and utilizing Facebook's carousel feature to highlight specific game creative.
My Role:
Worked with media agency to develop new strategy and carousel style ads.
The Outcome:
By creatively featuring each game more heavily, we increased ROAS by 77% for all pre-season games and season launch creative and 52% for game-specific creative YOY.
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Read about the campaign and its success:
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