top of page
How I see it:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
My Experience:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
(Click to go back)
(Click to go back)
(Click to go back)
Project Description:
These "State of the Clippers" events were designed for executives to position moves made during the off-season and lay out their vision for the future of the team. One event was the first public speaking engagement Clippers Owner Steve Ballmer would make in front of fans since he purchased the team, another was to introduce Jerry West and explain his most recent moves and a third to unveil the new arena designs.
The Playbook video recap teaser
My Role:
Served as project manager in charge of the planning and execution, including planning of sales prospecting events inside the events.
I led the cross-functional organizational planning meetings and liaised with the venue and all internal departments to ensure a smooth event.
The Outcome:
Each event generated nearly 2,000 fans and produced sales revenue from $50,000 upwards.
The Playbook stage set-up
Wiltern Playbook Marquee
Steve Ballmer unveiling images of the new Inglewood Arena for the first time at the event
Playbook Invitation
bottom of page