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How I see it:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
My Experience:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
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Project Description:
Rebrand Palm & launch Palm generation 2.0 phone.
My Role:
Built out high-level launch strategy including positioning and messaging, updated target demographics and developed a new marketing tag and all accompanying visuals.
Developed content strategy and managed social accounts.
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Asked to develop a "History of Palm" brand video by the client, I wrote all copy and produced the video in conjunction with the content team.
The Outcome:
Campaign visuals & results still under NDA through launch.
Showcasing Size:
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Functionality & Fun
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Sleek & Stylish
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