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How I see it:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
My Experience:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
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Project Description:
LA Clippers 2016-17 season brand marketing campaign
My Role:
Developed tag and led campaign build-out with ad agency including season long and game specific ticket sales ads via social and digital channels, TV, Radio, print, OOH and events.
The Outcome:
Ads helped drive a ranchise record $4.5 million in single game ticket sales.
LA Clippers It Takes Everything brand spot
Billboard
Social:
Social Tile Cards
Amplified our campaign by visually telling the story of the season, through images of key plays that represent all the different things it takes to add up to greatness
Social Tile Cards
(Click to listen)
Unknown Track - Unknown Artist
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Updated Playoff Radio Brand Spot
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