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How I see it:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
My Experience:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
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Project Description:
LA Clippers playoff kick-off party held at Venice Beach to drive buzz and generate ticket sales for Game 1.
My Role:
Project manager in charge of all aspects of the event.
The Outcome:
Thousands of guests attended over the course of the day that helped us sell tickets and promote Game 1.
As part of the programming we invited the Venice Basketball League to entertain the crowd with a gritty street ball game
We created a large mural and asked fans to write what they thought it would take for the Clippers to win it all
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We brought the fan curated mural to Staples Center before each game of the playoffs for fans to take photos with
We invited our Clippers Dunk Team to do a performance at the Venice basketball courts
Dunk Team Performance
Secured young pop artist, Spencer Ludwig, to perform live at party
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We incorporated a live musical performance
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