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How I see it:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
My Experience:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
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Work Samples
Project Description:
A mix of 2018 - 2019 & 2019 - 2020 brand campaigns, both "LA. Our Way."
(Click to visit)
Brand Spot:
(Click to watch)
My Role:
Led campaign build out, managed ad agency, creative and arena branding.
The Outcome:
Campaign further defined the LA Clippers brand as one of grit and hustle as opposed to flash and privledge.
Arena Branding:
Advertising:
Mural we comissioned
Mural painted at a community center in LA.
Social:
Merch:
(Click to view Instagram)
Special Artist Integration:
Special Collaboration with famous LA based artist, Mr. Cartoon.
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