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How I see it:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
My Experience:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
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Project Description:
2014 Boston Marathon
Various events I've led and the revenue they have generated.
My Role:
Served as project manager of these events overseeing all aspects including being responsible for revenue generation.
The Outcome:
Various outcomes for each respective event.
Role:
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Built out Boston Marathon expo booth and "runners wheels" which encouraged try-on and drove increased sales
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Result:
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The event generated over a million on-site impressions and $3.4 million in sales, a 125% YOY increase
LA Clippers Playbooks
Role:
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As part of the event, I worked with the sales team to build-out a prospecting event for warm leads to show them the benefits of becoming a season ticket member
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Result:
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Each event drove $50,000 and upwards in new sales
SF Giants March to Opening Day
Role:
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As project manager, I led the effort in conjunction with sales team to facilitate season and single game ticket sales
Result:
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The event generated $650,000 in revenue, a roughly 850% increase over the previous year's launch
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