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How I see it:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
My Experience:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
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Project Description:
Mike McQuaid Campaign for City Council
My Role:
Hired to serve as campaign manager and marketing lead. Developed candidate's brand positioning, messaging, tag and overall race strategy. Led logo design and website build out. Developed and executed innovative seven district launch tour.
The Outcome:
Earned praise from members of his team (including a former political advisor to Joe Biden) and generated significant early buzz and fundraising. Ultimately, the candidate chose to drop out of the race for personal reasons.
City banner signage
Yard sign with slogan, "Forward, Together."
City Bus Signage
“I’ve never been able to put my story into words or tie it to my purpose, but Joe extracted that from my brain after a couple hours of conversation. It was truly just remarkable."
- Mike McQuaid
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