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How I see it:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
My Experience:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
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Project Description:
NBA Jam Night Promo's:
A variety of creative promotional video concepts that I developed, wrote and produced.
Project:
Creative ad spots to promote NBA Jam Night.
Role:
Developed creative concept, secured the voice of NBA Jam to narrate, wrote script and worked with editor to bring to life.
Clippers Holiday Specials:
Project:
creative ad spots to promote the series of Clippers holiday home games and encourage people to give the gift of Clippers tickets
Role:
Developed creative concept, secured footage, wrote copy and worked with editor to bring to life.
Static ad utilizing a well-known image of our most beloved player.
Holiday digital Gif to promote holiday ticket sales
Another digital spot playing on the known friendship between Boban and Tobias.
Giants "The Most Interesting Closer"
Project:
Ad set used to promote all Giants home series to drive awareness & ticket sales. Concept was a spoof off Dos Equis "Most Interesting Man" using Giants closer (and wild personality), Brian Wilson.
Role:
Developed creative concept, wrote all copy, recorded Brian Wilson saying them and worked with editing team to bring to life.
Bruce Lee Tribute Night
Project:
Special Events team in charge of Bruce Lee Tribute night sought a way to promote the night, the giveaway item and drive ticket sales.
Role:
Developed creative concept and worked with video team to bring to life. Video went viral, garnered national media attention and we sold out the event.
DeAndre Jordan Bobblehead & Giants K-ville
Project:
Ad spot to promote Deandre Jordan & DJ Khalid bobblehead. I developed bobblehead concept and ad spot concept, wrote script and worked with video editors to produce.
Project:
With a team filled with strike-out pitchers we developed the concept of "K-ville" and wanted to encourage fans to purchase and waive "K's" anytime a Giants pitcher had 2 strikes. We made this spoof off an airline video and ran it in-stadium to promote the concept.
Giants & E-40 Collaborations
Project:
As part of our 2012 Giants All-Star Vote Campaign and our mobile voting strategy we brought in E-40 to do a remix of the song "I got 5 on it" to "Vote 25 on it" detailing the number of times you can vote on your cell phone. I developed concept and ghost wrote all lyrics for E-40.
Project:
In search of a Giants anthem for our 2012 playoff run I worked with E-40 to remix his new song "Out here tryin' to function" and turned it into "Out here tryin' to win somethin'" I developed idea and ghost wrote all lyrics.
Tyler Florence "Grab of the Game" & P90X with Tony Horton
Project:
Asked to find a way to promote concession stands to drive additional revenue, I developed the idea to partner with celebrity chef, Tyler Florence, on this unique feature.
Role:
I developed concept, secured Tyler Florence, liased with concession stands and produced features.
Project:
Collaboration with P90X guru, Tony Horton, to engage and entertain our fans. Project managed concept from start to finish.
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