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How I see it:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
My Experience:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
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Project Description:
Asked to find ways to promote and drive revenue for our concession vendors, I created a series of short features to highlight and increase traffic at specific concession stands within AT&T Park.
My Role:
Developed creative idea and led effort to contact and secure celebrity chef, Tyler Florence to host feature.
Oversaw execution from start to finish.
The Outcome:
Effort anchored a 29% increase in AT&T Park concession sales for selected lagging vendors.
Tyler Florence promotes "North Beach" concession stand at AT&T Park
Tyler Florence promotes Ghirardelli Sundaes at AT&T Park
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