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How I see it:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
My Experience:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
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Project Description:
Elevate the brand and engage with our fans and the city by integrating with pop-culture through music.
My Role:
Developed and oversaw project, led artist outreach and contributed lyrics.
The Outcome:
Worked with Dev and the Catarac's when their song was #1 on the Billboard Charts to produce a custom "Like a G-Man" version of their hit song "Like a G-6".
Developed five custom Giants collaborations to be used in a variety of capacities including in-stadium, in marketing collateral and even as a direct revenue driver on Apple itunes.
Incorporated live performances by the hottest musical stars.
Helped the club develop a "cool" factor within the city.
Worked with 'Lil Jon on a rally video and to customize his hit song "Shots" to "Hits"
Developed custom version of "Out Here tryin' to function" with E-40 for Giants playoff run
Michael Franti's custom Giants version of
"Say Hey, I love you"
Worked to secure music rights to Train's "Save me, San Francisco."
'Lil Wayne live performance
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