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How I see it:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
My Experience:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
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Project Description:
Part of cross-functional North America brand marketing team tasked with developing and executing North American brand strategy around 2014 FIFA World Cup.
My Role:
Worked closely with the team to bring "All In or Nothing" campaign to life throughout North America.
The Outcome:
adidas gained 5.8 million followers globally, converted $2 billion in sales and "won" the World Cup as the most talked about brand of the tournament.
Campaign billboard
Global campaign disrupted the visuals with stark contract to the colors of Brazil and other brand's efforts
OOH activation
Social engagement: A dedicated account for the official ball
Digital graphics
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