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How I see it:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
My Experience:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
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Project Description:
Led the on-site adidas brand presence at the 2014 Boston Marathon.
My Role:
Served as project manager for the on-site brand marketing activation including managing the planning, build out and execution.
Worked with the BAA on course branding and activations as well as the adidas cross-functional marketing team on "we all run Boston" campaign.
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Developed innovative "runners wheel" concept that allowed runners the chance to try-on and run in the new Adidas Boost shoe.
The Outcome:
The event generated over a million on-site impressions and $3.4 million in sales, a 125% YOY increase.
"We all run Boston" creative
Boston Marathon expo booth and live "runners wheels" allowing consumers to try on and take a spin in the new adidas Boost shoes
"We all run Boston" creative
runners wall signing activation
Holding the Boston Marathon Trophy in the Boston Athletic Association offices
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