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How I see it:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
My Experience:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
(Click to go back)
(Click to go back)
(Click to go back)
Project Description:
2012 Giants All-Star Game vote campaign to get as many Giants elected to the MLB All-Star team as possible.
My Role:
Served as project manager overseeing organizational effort. Set strategy, led creative ideation, managed calendar and overall campaign including creation of in-park, print, radio, TV and social media messaging.
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Aggressively adopted a mobile voting strategy and heavily marketed it in the final 3 days to shoot past others players.
Used a viral video with Bay Area Rapper, E-40, as the lynchpin of the campaign. Developed concept from ideation through final placement including writing of all lyrics.
The Outcome:
The Giants shocked the sports word getting 3 Giants elected with a stunning 1/3rd of all the 11 million votes cast across MLB.
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Campaign garnered national attention for its effectiveness and led to home field advantage in the World Series and increased merchandise sales.
(Click to watch)
Giants All-Star campaign video featuring celebrity rapper, E-40. I ghostwrote all song lyrics.
(Click to read article)
(Click to read article)
New York Mets GM tweets showing his disapproval over Pablo Sandoval surging past a more-deserving Mets third baseman David Wright
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(Click to read article)
(Click to read article)
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